Keyword Analysis and Research is at the root of a good SEO Campaign. Knowing what keywords and phrases work for your industry takes a skilled professional.
Your Keywords are the foundation of any SEO or SEM campaign. Start off with the wrong set of keywords and your Search Engine Optimization efforts may be doomed.
Biggest Mistake other SEO professionals make
They usually target keywords with too much competition. If there is too much competition it will be vary hard for your site to rank for those keywords first.
Be specific to get the best results
The more focused your keywords are the less competition there will be for those keywords or phrases. Once your site starts to rank for less competitive keywords and phrases you are ready to move on to more competitive keywords. We use a systematic approach that eventually gets us to ranking well for broad, high traffic keywords.
Ranking high in the search engines is about proper keyword selection and analysis. It is important to know what phrases and keywords will work before you start any SEO campaign.
To illustrate the point lets take the following example and I we will use actually numbers from the search engines.
Let’s say we are a window and door company and we want to target the broad phrase
windows and doors
According to Google the phrase “windows and doors” gets over 8,088 searches a day.
Sounds impressive. Not so fast. There are also 3,450,000 other results targeting that phrase. It would take a momentous effort to even get on the first thousand pages of google or any other search engine with that kind of competition.
So part of our keyword Analysis and Research is finding keywords that are relevant to your products and services which we stand a chance at ranking high in the search engines.
Continuing our above example let’s look at
exterior french doors
This example gets over 595 searches a day which is over 18,000 a month.
The important part and what makes this a good keyword to use is that it is far less competitive with only 13,000 other sites using the same keyword phrase.
As important as this kind of research is it should only serve as the foundation for our Search Optimization or Search Marketing Efforts.
We focus on Conversions so that our clients can benefit from the targeted traffic.
We are your Keyword Specialists
